At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
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Client: EasyJet
Media: Posters, print
The brief
Ogilvy created two new print and outdoor campaigns for 2007 a consumer driven 'price and destination' campaign and a business traveller campaign. Each developed using strong headlines based on insights into the virtues of enjoying a weekend away or the benefits of easyJet's numerous flights and service offering. World Writers were tasked with centrally managing the adaptation of the print campaign across several European markets including Germany, France, Poland, Netherlands and Denmark.
The challenge
When localising the campaign World Writers needed to leverage both the strength of the headlines and the graphic expressions of the creative idea. The key was to not simply translate the headlines but find local turn of phrases linked to insights that could carry the ideas forward in each market. During this process World Writers copywriters worked closely with the local Marketing Directors to gain a final approval of the work.
The outcome
World Writers centralised adaptation process meant the easyJet were able to respond very quickly to new tactical and marketing opportunities and bring new destination, price and online communications to their markets in a matter of days as opposed to weeks.