At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
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Client: Intercontinental
Media: Marketing brochure
The brief
The InterContinental London Park Lane has undergone a £75m refurbishment to renew one of London's finest hotels and create a global flagship for the InterContinental Hotel Group. The newly renamed hotel is located on the exclusive Park Lane in London, where it is visited by guests of all nationalities throughout the year. Thus, a new brochure was needed to communicate the change and the reinvention of facilities and services.
The challenge
To communicate the premium image of the InterContinental in 9 different languages not only did it take a thorough understanding of the upmarket establishment’s tone of voice, it also took great co-ordination between the central client team and their individual marketing managers responsible for each region.
The outcome
World Writers worked with the client's marketing team to craft the message perfectly for each language including Chinese, French, German, Italian, Japanese, Korean, Arabic, Russian and Spanish. The final brochure has become representative of the consistent image of the InterContinental Hotel Group.