At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
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Client: Alcatel-Lucent
Media: Print
The brief
To adapt the marketing material for the launch of the newly formed Alcatel-Lucent company into various European markets in order to establish this union as a leader in the field of communications.
The challenge
Alcatel-Lucent wanted to show their consumers that the world needs them for their communication needs in an ever-changing, fast paced world. While there was no doubt that the newly formed company could deliver on their promises, there are always difficulties in launching a new product, company or service when consumers continue to find such comfort in what they know. Fortunately, bringing together two of the leading communications solutions providers, this union of strength and excellence became the cornerstone of the campaign and allowed World Writers to present a clear and unified message in each market.
The outcome
World Writers helped Alcatel-Lucent to successfully launch their union into a global market place through creative and high quality adaptations. Alcatel-Lucent is a new, better and stronger company that makes communications easy for the user, and thanks to World Writers this message can now be understood more widely.