At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
 |
 |
 |
Client: Canon
Media: TVC, print
The brief
Working with the lead agency Cayenne Amsterdam, World Writers with Tag worldwide offered an end to end creative adaptation, production and fulfilment service for Canon Europe's ATL communications across over 17 markets.
The challenge
Canon have proven themselves as true leaders in digital photography through their innovations and advances in new technologies. A new ATL campaign for their EOS range of SLR cameras recognised how these new technologies have given their cameras the ability to capture the ultimate image. World Writers were tasked with adapting the new 'EOS Technologies' print campaign that highlighted three unique features in camera innovation. The campaign showed that there can also be an emotional benefit resulting from these new technologies. This complex creative idea relied on the integration of the headlines into body of the artwork.
The outcome
A major European print campaign has been rolled out across 17 markets in a timely process, during which the central team were able to monitor the quality and consistency of the delivery; liaising closely with Canon markets to ensure that local language requirement were being respected and final approvals gained.