At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
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Client: ghd
Media: Print, online
The brief
We adapted the through-the-line advertising across Italy, Spain, France, Germany, North America and Latin America.
The challenge
Key to the success of our work was to help the agency create an integrated campaign, while adapting centrally to leverage the creative idea across local markets without losing the relevancy. With no local ghd client in these emerging markets, World Writer's copywriters acted as creative guardians, a role repeated in some of the main markets such as Italy and Spain.
The outcome
The result was a successful integrated international campaign, one of the most talked about in the haircare industry.