At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
 |
 |
 |
Client: Nicorette
Media: Brochures, radio, press, online, in-store, print
The brief
AMV BBDO tasked World Writers with the adaptation of a 30" TVC entitled 'Storm'. It was originally aired in the UK in October 2005 when Pfizer Nicorette (UK) received the 'Reduce To Stop' (RTS) indication. RTS has revolutionised quitting support and the NRT category (Nicotine Replacement Theory), presenting smokers with an option to cut out the cigarettes they don't want if they're not ready to quit immediately.
The challenge
The process of localising the campaign, needed more attention than ever in sculpting the words to deliver the strength of the creative idea and the factual information about Nicorette whilst complying with the regulatory guidelines in each of the markets.
The outcome
World Writers centralised liaison service meant that the approval process was fast and effective ensuring final approvals from many of the local markets on time to meet media requirements for 10 markets.