At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
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Client: HSBC
Media: Corporate literature, print
The brief
To provide a centralised solution to the lead agency, we have worked on numerous projects for HSBC Private Banking from product naming, adaptation of corporate literatures to ATL advertising covering markets such as Greater China region, Latin America and the Middle East.
The challenge
Local relevance is at the core of HSBC's brand image and it is highly important to create advertising that does not appear as 'foreign' in every single market.
The outcome
We adapted locally relevant communications from brochures to TV campaigns. We supported the centralised team in markets that need specific creative input.