At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
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Client: RBS
Media: Launch campaigns for all media including print and internet
The brief
Big, bigger, RBS. As one of the world's leading banks, the Royal Bank of Scotland boasts a world of services - loans, credit cards plus sponsorship in markets such as Germany, Belgium, Netherlands, Italy and France. With such a product array it is vital to find the right tone every time, everywhere.
The challenge
In 2005 RBS wanted to launch Germany's first 0% credit card. No big deal? It can be when you have to make it work in a market that is fairly conservative and where the concept of revolving credit is virtually unknown.
The outcome
Think local. For a start, with the in-depth market insight of our native copywriters we found that Germans do borrow on their overdrafts, but not so much on their credit cards. Then we came up with a campaign promoting 0% borrowing as opposed to much more expensive overdraft borrowing. Good bye overdraft, hello X-ite!
The result, from adapting a 6 nation's rugby poster to originating a credit card campaign - we help RBS to talk with conviction in their market.