At World Writers we have worked with many of the world's leading brands. Each project, whether we work as part of your team or on a single part of your campaign, is a collaboration where excellence thrives.
By clicking on the images alongside, you can obtain an insight into some of the campaigns that we have created throughout the world.
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Client: DaimlerChrysler
Media: Cultural consultation, print adaptation
The brief
Working with the lead agency in London, we adapted the campaign from the initial concept development stage covering markets from France, Italy, Spain, Netherlands, Switzerland, S. Africa, Kuwait, Hong Kong, Singapore, Japan, Australia, USA and Canada. We provided the creative and cultural consultation services to make this happen.
The challenge
To identify the strength of a big idea and provide an insight of the local market and target audience; not to mention the potential challenge of language adaptation. Not only have we helped the lead creative agency to craft the idea for each market, we also ensure each local client appreciates the big idea behind it.
The outcome
We successfully helped the lead agency to create a truly global campaign which is effective around the world. The Japanese versions of this ad have won 'ad of the month' awards in major advertising publications in Japan.