Ready to go global?

So you’re creating a big idea that you feel will work beautifully in your market, but how can you be sure that it will work elsewhere? Have you considered every cultural, linguistic, religious and competitive aspect that will affect how your brand, products and messages are perceived internationally? What considerations does the strategy make for potential cultural issues in China or the Middle East? What if the visuals are deemed offensive in India or against the law in France?

At World Writers, we dedicate over two decades of industry experience and multifaceted team to your brand. We ensure that your global communication strategy is well equipped to work seamlessly in a world of disparate cultures, without losing brand consistency or local relevance. And because we’re part of Tag, the international design and production agency, our services compliment any stage of the creative process; from pre-planning, strategic support, transcreation and translation, to TV production, post production, typesetting, market liaison and delivery – making us the simple solution for all your global strategic marketing requirements.

Australia

Australia has no official language, but most Australians speak English. In fact, this is their national language by consensus rather than by law. Despite the long English language heritage, they do have terminology and lingo of their own.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

Azerbaijan

Azeri can be written in any of the Latin, Cyrillic, or Arabic scripts.

When written in Latin or Cyrillic scripts, Azeri is written left-to-right (LTR).

When written in the Arabic script, it is written right-to-left.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

Brazil

A language can be spoken in two countries, but that doesn’t mean one piece of copy suits both.
For example, in Brazil, ‘bico’ is a slang word that refers to a freelance job, while in Portugal it means something far more sexually explicit.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

China

It is commonly acceptable in China to greet each other by saying “have you had your meal?” instead of “hello”.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

China

Traditionally, white is normally worn at funerals and red is worn at weddings.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

Italy

On New Years Eve, people usually wear red underpants as a ‘good luck’ token for the new year.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

Jordan

When you finish drinking traditional/Bedouin coffee in Jordan, remember to tilt your cup from side to side two or three times as you hand the cup back to your host, otherwise you will keep on getting refills.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

The Netherlands

One-third of the Netherlands is below sea level. The Netherlands' highest point is about 1000 feet high and is often referred to as a ‘mountain.’

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

Russia

When giving flowers remember: only give an odd amount. An even number of flowers is just for funerals.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

Korea

When you enter a South Korean home, the first thing you would normally do is take off your shoes. The same tradition is found in other Asian and Middle Eastern cultures.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

Thailand

It is considered bad luck in Thailand to get a haircut on Wednesdays. Most salons are closed on Wednesdays.

Local knowledge is the key to having a successful international campaign.

We ensure that yours will work brilliantly in every market.

Click for more

loading...
loading...
loading...
loading...
loading...

Market Coverage

Operating from five offices in London, New York, Shanghai, Singapore and Amsterdam, World Writers can cover any market or language you require. Our virtual network of In-Market Creatives include experienced professionals from all over the world. And, because we allocate industry-specific talents to your brand's needs, World Writers guarantees that your audience will get the right message, every time. If your campaign or brand is about to go global and you have a question in mind, or just feel like a chat, please don't hesitate to contact our headquarters in London, this way please.

Site map

loading...